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This web site had the following on the web site, "Kola Flies a unique dimension in salmon flies." We noticed that the web page said " We specialise in the supply of custom tied salmon flies." It also said " Whether you want a bespoke fly pattern tied to your own specification, or a more traditional pattern, we are happy to discuss and supply your requirements. Go to our Salmon Fly page for further information. I have a vast knowledge of fishing Russias Kola Peninsula, where I have spent over 50 weeks managing various camps. My aim is to give you sound and unbiased advice on any planned trip to Russia." The header had salmon fishing in russia as the highest ranking optimized keyword. It is followed by kola peninsula, kola, and salmon flies which isn't as ranked as highly as salmon fishing in russia. The next words kolaflies.com uses is russia salmon flies. shrimp flies was included and will not be viewed by search crawlers.